Ideas
Amplified

AMPLIFY (verb):
to make larger, greater, or stronger;
enlarge; extend.

Communicating the right message to the world and your prospective audience can be a tough thing to achieve. That’s exactly where we come in. Our job is to put our creative and collective brainpower to work to generate ideas and tools that amplify the appropriate message to your target audience. We aim to help our clients cut through the competitive clutter to be heard and recognized. Focused on client partnerships, our value added communication service is targeted at helping you successfully achieve your determined corporate or project goals. With this in mind, we view our partnership as an effective investment in growth, rather than a simple corporate expense.

Whether you require a full marketing campaign, an online application, a print, branding, or a web related deliverable; we create and build ideas into solutions — with volume.

More About Us

  • UofA_Feature
    University of Alberta
    University of Alberta

    In March 2015, the University of Alberta Faculty of Physical Education and Recreation opened a brand new fitness facility called the Physical Activity and Wellness (PAW) Centre. Within this facility, a new Sports Hall of Fame exhibit space was built to honour the 130+ exceptional athletes, teams, faculty and builders that were inducted into the U of A’s Sports Wall of Fame (SWOF) from the 1930’s until present day.

    The U of A approached us to create a detailed and informative website highlighting the history of the SWOF, including an extensive database of inductees with biographies, facts and images for each one, and the ability to nominate noteworthy people for future induction into the SWOF. The website required optimization for all responsive screen sizes, but also needed to work on a large touch screen within the exhibit space, for guests to interact with while visiting the Sports Hall of Fame.

  • Newground_feature
    Newground Developments
    Newground Developments

    Newground Developments  is a custom home builder that wanted an updated responsive website featuring stunning imagery of their homes, highlighting the quality and craftsmanship of their work. With a blend of Georgian-style architectural details and modern touches of today, their homes stand out with their unique blend of traditional and contemporary elements.

    The website was designed to reflect this fusion, showcasing close-up imagery of their high end homes paired with a fresh layout and dynamic bi-lateral scrolling functionality, where a portion of the page stays stationary while the rest of it continues to scroll. The website intrigues but also informs potential clients of the building process and variety of custom floor plan options that Newground Developments offers.

  • &27_featuredphoto
    &27
    &27

    &27 (Ampersand 27) is a local restaurant that came to us with a vision and wanted help bringing it to life. The restaurant and its menus are are locally sourced and globally influenced, both traditional and trend-setting in nature. Chef Patron & Partner Nathin Bye went above and beyond the commitment to supporting local suppliers and artisans to the point where not only are the ingredients mostly local, but the dishes on the tables and the artwork on the walls are as well.

    The brand is a combination of traditional and modern Canadian-designed typefaces, which perfectly reflects the atmosphere of the restaurant where refined elements are married with natural textures and finishes. Vintage woodcut illustrations were integrated throughout the menus and the website to add a quirky personality. This graphic style plays well with the custom oversized imagery featured prominently on the website to create a perfectly unique balance.

  • MosaicInterchange_featureimage
    Mosaic Interchange
    Mosaic Interchange

    Interchange is a co-working space situated on the second floor of the most environmentally sustainable building in Alberta, the Mosaic Centre for Conscious Community and Commerce. InterChange has a variety of workspaces, private offices, boardrooms, team breakout rooms, privacy booths and amphitheaters. It exists for businesses and entrepreneurs that are visionaries and forward thinkers, and are redefining conventional norms and the current status quo in business.

    The logo design represents a coming together of various elements. The circular pattern created by these elements emphasizes the collaborative, supportive, and interactive nature of InterChange. It also represents different companies and individuals coming together and supporting one another, creating a cycle of positive give and take in the business community.

  • RC_Forever_homeFEATURE
    Rohit Communities Forever
    Home
    Rohit Communities Forever Home

    Rohit Communities, one of Edmonton and Fort McMurray’s leading home builders, was looking to update their branding story and marketing materials. They went through a complete redesign of their floor plans and product offerings and were looking to reflect these new products in the marketing. The campaign needed to position them as a premium builder that capitalizes on a diversified product line which caters to the needs of target demographics in every stage of life.

    A limited colour palette of white, grey and black with bold typography paired well with bright imagery to create a classic, high-end combination.

  • Pure Vision Blog
    PV_BLOG_Redgees_041715
    We’re Off to the 2015
    Redgees April 20!

    We’ve got some big news over here at Pure Vision. We’re FINALISTS in this year’s 2015 Redgee Awards!

    For those who are unfamiliar with the Redgees, the Canadian Regional Design Awards, now in its fifth year, is a national competition representing the best of the best in design. In past years Pure Vision has come out very successful.

  • Pure Vision Blog
    PV_Blog_Cupcake
    Bob's Red Mill Video is
    the Icing on the Cake

    Do not take this lightly. I love to bake. I’m sure being a Graphic Designer has something to do with it; that, and my keen passion for process. I don’t spend my evenings bingeing on Netflix or watching the latest episode of The Walking Dead. I spend most evenings tuning into cooking and baking shows or getting creative in the kitchen. Baking. Is. Always. On. My. Mind.

    Recently I came across a promotional video for Bob’s Red Mill that really hit the mark. You have probably seen their products on the shelves of your local grocery store – small transparent bags revealing wholesome flours, grains, cereals and mixes. Their products definitely have a place on my cupboard shelves! The company story is a mixture of down-to-earth heart and passion, with its founder Bob Moore as the face of the company. He actually graces the label of each package. It feels like you are buying your bag of oats from your Grandfather – what’s more honest and approachable than that?

  • Pure Vision Blog
    Untitled-1
    Everything is Awesome

    I’ve always been fascinated by building things and how you can take a simple block and combine it with others to create some really cool stuff. Lately, I’ve been constantly reminded of this by my 4 year old nephew. I would watch him take various blocks and turn it into a robot, then a bridge for his cars to drive over, and then add in the wittiness of my sister and you get “Bob Bot”.

  • Pure Vision Blog
    Seuss-header
    Bringing Storybooks to
    Life

    Last month, children’s literature fans across the world received exciting news. In July 2015 a new book by one of children’s literature’s biggest stars, Dr. Seuss (Theodore Geisel) is set to be released. In 2013 Geisel’s widow found the manuscript and sketches for the book “What Pet Should I Get?”, and now more than twenty years after his death a new generation will be delighted with a new Dr. Seuss story.

  • Pure Vision Blog
    buzzfeed
    Buzzfeed’s Clever
    Approach to Advertising

    If you’re like me, and I am finding as I get older that I have a lot more in common with everyone else than I realized, then you also love spending time reading nonsense articles including “23 French Fries You Need To Eat Before You Die” or just a vine of a dog playing a cowbell to “Don’t Fear the Reaper” (LOL btw). Buzzfeed is an internet news company founded in New York City back in 2006 which specializes in these types of articles. Many of them go viral and are posted and re-posted on my social media news feeds. Truth be told, I prefer reading these articles more than I care about what my friends are eating (and posting) for lunch.