Ideas
Amplified

AMPLIFY (verb):
to make larger, greater, or stronger;
enlarge; extend.

Communicating the right message to the world and your prospective audience can be a tough thing to achieve. That’s exactly where we come in. Our job is to put our creative and collective brainpower to work to generate ideas and tools that amplify the appropriate message to your target audience. We aim to help our clients cut through the competitive clutter to be heard and recognized. Focused on client partnerships, our value added communication service is targeted at helping you successfully achieve your determined corporate or project goals. With this in mind, we view our partnership as an effective investment in growth, rather than a simple corporate expense.

Whether you require a full marketing campaign, an online application, a print, branding, or a web related deliverable; we create and build ideas into solutions — with volume.

More About Us

  • &27_featuredphoto
    &27
    &27

    &27 (Ampersand 27) is a local restaurant that came to us with a vision and wanted help bringing it to life. The restaurant and its menus are are locally sourced and globally influenced, both traditional and trend-setting in nature. Chef Patron & Partner Nathin Bye went above and beyond the commitment to supporting local suppliers and artisans to the point where not only are the ingredients mostly local, but the dishes on the tables and the artwork on the walls are as well.

    The brand is a combination of traditional and modern Canadian-designed typefaces, which perfectly reflects the atmosphere of the restaurant where refined elements are married with natural textures and finishes. Vintage woodcut illustrations were integrated throughout the menus and the website to add a quirky personality. This graphic style plays well with the custom oversized imagery featured prominently on the website to create a perfectly unique balance.

  • MosaicInterchange_featureimage
    Mosaic Interchange
    Mosaic Interchange

    Interchange is a co-working space situated on the second floor of the most environmentally sustainable building in Alberta, the Mosaic Centre for Conscious Community and Commerce. InterChange has a variety of workspaces, private offices, boardrooms, team breakout rooms, privacy booths and amphitheaters. It exists for businesses and entrepreneurs that are visionaries and forward thinkers, and are redefining conventional norms and the current status quo in business.

    The logo design represents a coming together of various elements. The circular pattern created by these elements emphasizes the collaborative, supportive, and interactive nature of InterChange. It also represents different companies and individuals coming together and supporting one another, creating a cycle of positive give and take in the business community.

  • RC_Forever_homeFEATURE
    Rohit Communities Forever
    Home
    Rohit Communities Forever Home

    Rohit Communities, one of Edmonton and Fort McMurray’s leading home builders, was looking to update their branding story and marketing materials. They went through a complete redesign of their floor plans and product offerings and were looking to reflect these new products in the marketing. The campaign needed to position them as a premium builder that capitalizes on a diversified product line which caters to the needs of target demographics in every stage of life.

    A limited colour palette of white, grey and black with bold typography paired well with bright imagery to create a classic, high-end combination.

  • BJElectric_featureimage
    BJ Electric
    BJ Electric

    BJ Electric Supplies is a locally owned and operated full-line distributor of electrical supplies and products. With a strong focus on service, they provide quality products and exceptional customer service. Some of the qualities they strive to achieve in their customer relations are longevity, communication, trust and teamwork.

    Strong angular overlayed shapes were used to depict this connection or a relationship between multiple elements, in the same way BJ Electric Supplies connects and collaborates with their customers. They also mimic light rays, shining in from the corners. The photography integrated into the website was shot to feature and highlight the human aspect of BJ Electric Supplies and their quality customer service.

  • Pure Vision Blog
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    Our Big Awkward Family

    As the Pure Vision team has been growing, we have been playing a little bit of musical chairs. Just before Christmas, Matt’s office moved over to our Push Print headquarters just down the road. I guess we’re all just a little too distracting for him here at the PV office. For Christmas, we wanted to find a way to bring the whole gang to Matt’s new office so he would feel at home. This is where the awkward family photo comes in. We all got uncomfortably close and matchy on a very small sofa and worked our magic to make an amazing, extremely large canvas. This gem is now hanging beautifully in Matt’s office above his desk.

  • Pure Vision Blog
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    Pure Vision Promotional
    Video

    Happy New Year! From everyone at Pure Vision, we hope that your holidays were relaxing, and that you’ve started 2015 feeling refreshed and ready to accomplish awesome things. We know we are!

    Last summer, we asked Danny (a super talented video production expert) to join our team, and he’s been hard at work creating unique videos for our clients ever since. Video production is a service that we’re proud to add to our repertoire of expertise. Through motion image a story is told, an idea is amplified, and an audience is informed or entertained. The value of a well crafted video in today’s digital age is limitless.

  • Pure Vision Blog
    TaylorSwift_Header
    Why Taylor Swift is a
    Marketing Genius

    Okay. So you read the title and you’re thinking, “What the… Taylor Swift?! Again?! I can’t escape this girl. I’m not reading this.” True, you can’t seem to escape Taylor Swift. She is currently on the cover of almost every magazine at the supermarket checkout and you can’t turn on the radio without hearing her new single ‘Shake It Off.’

     And now… she is living on the Pure Vision blog.

  • Pure Vision Blog
    dollar-shave-club-video
    Trending: Online Videos
    and Brand Promotion

    We have been working on some really cool things over here at the headquarters of Pure Vision. Just when you think we had done it all, we have just started to take on the wonderful world of video, bringing it in house full time. They say a picture says a thousand words. Now, if there are 24 frames per second, then a minute of video is worth 1.4 million words! Imagine that kind of impact on your brand messaging.

    Not only can video add oomph to your brand, it can deliver a bang for your buck, which makes it a great option for small businesses. Video production costs have decreased dramatically over the years and can easily be shared for free (or nearly free) on social media. The recipe is simple, make an interesting enough video, and people will lovingly share this nugget of media with their friends and families.

  • Pure Vision Blog
    Kim
    Farewell Kim!

    At the end of August we said goodbye to Kim, one of our superstar graphic designers who took a leap of faith and started working full time at the gym that she owns with her husband, Movimento Fitness. Although we’re quite sad to see her go, we are also super excited for her, and we can’t wait to see Movimento Fitness continue to gain momentum and change lives!

    We wanted to give Kim something to remember us by, and nothing seemed more fitting than a composite photo of all of us, in our tightest and brightest workout gear. We put on our hard-core faces and got down and dirty with lunges, tension bands, sit-ups, arm curls, yoga, meditation, the Blades of Glory stretch, and a bit of jiu jitsu.