Ideas
Amplified

AMPLIFY (verb):
to make larger, greater, or stronger;
enlarge; extend.

Communicating the right message to the world and your prospective audience can be a tough thing to achieve. That’s exactly where we come in. Our job is to put our creative and collective brainpower to work to generate ideas and tools that amplify the appropriate message to your target audience. We aim to help our clients cut through the competitive clutter to be heard and recognized. Focused on client partnerships, our value added communication service is targeted at helping you successfully achieve your determined corporate or project goals. With this in mind, we view our partnership as an effective investment in growth, rather than a simple corporate expense.

Whether you require a full marketing campaign, an online application, a print, branding, or a web related deliverable; we create and build ideas into solutions — with volume.

More About Us

  • SN_feature
    The Support Network
    The Support Network

    The Support Network is the umbrella organization that overlooks the operations of the Crisis Support Centre, 211 Edmonton, Volunteer Edmonton and the Wellness Network. They approached us with the challenge of developing their 2013 Annual Report into an engaging and concise piece that would be fun and interesting on a budget.

    We went with a 4 page gatefold piece to display all of the required financials and messages, which allowed us to do something different and interesting with the stats on the inside. We came up with a concept that focused on the lifespan of a person and how TSN provides services/support for every stage in one’s lifetime. We conveyed this visually using a “Game of Life” inspired theme and carried that throughout the piece with illustrations and type.

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    Mosaic Centre
    Mosaic Centre

    Mosaic Centre, a future work space imagined and created by Mosaic Family of Companies, will be a beautiful, environmentally friendly and positive energy environment for building occupants, people working at neighbouring businesses and residents of the surrounding community to enjoy and recharge in. Our client wanted a logo and a unique website to document the process of building the Mosaic Centre as they strive to achieve LEED Platinum status once the project is complete. The main goals of the website are to engage the community, teach those interested in the process of building a green commercial space, and spread the message that sustainable business is possible.

    The logo is a continuation of the branding we developed for Mosaic Family of Companies, with a new colour applied to the accompanying title “Centre” to differentiate the different divisions.

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    Apex Contracting
    Apex Contracting

    Apex Contracting, a commercial construction and renovation general contractor, wanted an updated website, brochure and custom photography to capture the high quality of their work and attract new clients. Working predominantly in the restaurant industry for clients such as Boston Pizza, Wendy’s, Tim Horton’s and more, we coordinated custom photo shoots at restaurant locations throughout the Edmonton area, and used the new photographs to enhance their branding story. The website and brochure were both designed with a high contrast, industrial feeling and an emphasis on large-scale photography. Oversized typography was used dynamically to create texture and contrast.

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    Lindisfarne Productions
    Lindisfarne Productions

    Lindisfarne Productions wanted to update their current website in order to properly showcase their client projects, as well as provide insight into their youthful and fun corporate culture. They wanted a balanced graphical treatment that was professional and contemporary in order to appeal to their broad spectrum of clients, ranging from corporate and government accounts to not-for-profit clients. By including dynamic video clips on the home page and large-scale detailed photography of the video production process throughout the website, we could give viewers a glimpse into a day in the life of Lindisfarne. They also wanted a responsive website that would display effortlessly on all hand-held devices. Extensive testing during the development stage ensured that the website functioned properly on all sizes of monitors.

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    Santas Anonymous
    Santas Anonymous

    Santas Anonymous is a charity whose focus and mission is to ensure that all children, regardless of situation or family income, receive a gift from “Santa” on Christmas morning. The Santas Anonymous website is a fully customized WordPress content managed site that highlights the charity’s mission and history, but also acts as a invaluable resource for recruiting volunteers and providing the public with information regarding donations. We were faced with the challenge of not only providing a festive and user-friendly front-end to the public, but also allowing for easy updates through the content-managed backend, which would primarily be used by a team of volunteers. We decided to use playful, custom illustrations throughout the site, which reflects the child-like magic of Christmas and Santa’s workshop in the North Pole, but also ensures that the focus of the organization is never lost, no matter what area of the site you’re on.

  • Pure Vision Blog
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    Background music: Boost
    or Bummer?

    There seems to be two main categories of people when it comes to the topic of music and productivity: those who need complete silence to concentrate and those who can’t imagine working without background noise in order to achieve maximum potential.

    Personally, I believe I fall between the two categories. I work best to music, and depending on the task at hand, different types of music. When I’m attempting to concentrate on tasks that require a lot of attention and little details, such as code, I prefer instrumental music, usually repetitive remixes and/or classical sounding music that acts as background noise and doesn’t distract me.

  • Pure Vision Blog
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    Alberta's License Plate
    Redesign

    Love them or hate them, everyone and their mother has an opinion about the newly proposed Alberta license plate designs. Last week three new choices for the future design of Alberta’s license plates were released to the public in an online vote along with the announcement that the new plates will feature a new reflective coating. Albertans have been invited to vote for their favourite design and the plate with the most votes on August 19th will be available in the spring of 2015.

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    Pure Vision Foosball
    World Cup

    With the FIFA World Cup 2014 kicking off in Brazil on June 12th we knew we absolutely had to host our very own Pure Vision Foosball World Cup!

    Renee, our resident die-hard soccer fan, got to work organizing the round robin and we drew names to make teams of two… a total of seven teams. Every team was required to play six games during the round robin with the results determining the matches for the semi-finals. The top two teams out of the semi-finals moved on to the final match to battle for glory and world domination!

  • Pure Vision Blog
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    We scream for Ice
    Cream!

    Here’s the scoop: we’ve recently been blessed with 11.4 litres of vanilla ice cream and 11.4 litres of chocolate ice cream from our pals at the Ice Cream Depot. All is fun and games until you’ve had one too many Ice Cream Fridays of just vanilla and chocolate. Even if you don’t have as much ice cream as we do, you could probably add a little flavour to your plain ol’ ice cream. Let’s take a look at some ways to jazz it up:

     

  • Pure Vision Blog
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    A VERY Basic Guide to
    Raster & Vector Files

    As a designer it is not only my job to create awesome, functional and effective work for my clients, but it is also my job to educate others on what I do. I frequently come across issues when it comes to file types with clients.

    The client-designer communication usually goes something like this: