Ideas
Amplified

AMPLIFY (verb):
to make larger, greater, or stronger;
enlarge; extend.

Communicating the right message to the world and your prospective audience can be a tough thing to achieve. That’s exactly where we come in. Our job is to put our creative and collective brainpower to work to generate ideas and tools that amplify the appropriate message to your target audience. We aim to help our clients cut through the competitive clutter to be heard and recognized. Focused on client partnerships, our value added communication service is targeted at helping you successfully achieve your determined corporate or project goals. With this in mind, we view our partnership as an effective investment in growth, rather than a simple corporate expense.

Whether you require a full marketing campaign, an online application, a print, branding, or a web related deliverable; we create and build ideas into solutions — with volume.

More About Us

  • &27_featuredphoto
    &27
    &27

    &27 (Ampersand 27) is a local restaurant that came to us with a vision and wanted help bringing it to life. The restaurant and its menus are are locally sourced and globally influenced, both traditional and trend-setting in nature. Chef Patron & Partner Nathin Bye went above and beyond the commitment to supporting local suppliers and artisans to the point where not only are the ingredients mostly local, but the dishes on the tables and the artwork on the walls are as well.

    The brand is a combination of traditional and modern Canadian-designed typefaces, which perfectly reflects the atmosphere of the restaurant where refined elements are married with natural textures and finishes. Vintage woodcut illustrations were integrated throughout the menus and the website to add a quirky personality. This graphic style plays well with the custom oversized imagery featured prominently on the website to create a perfectly unique balance.

  • MosaicInterchange_featureimage
    Mosaic Interchange
    Mosaic Interchange

    Interchange is a co-working space situated on the second floor of the most environmentally sustainable building in Alberta, the Mosaic Centre for Conscious Community and Commerce. InterChange has a variety of workspaces, private offices, boardrooms, team breakout rooms, privacy booths and amphitheaters. It exists for businesses and entrepreneurs that are visionaries and forward thinkers, and are redefining conventional norms and the current status quo in business.

    The logo design represents a coming together of various elements. The circular pattern created by these elements emphasizes the collaborative, supportive, and interactive nature of InterChange. It also represents different companies and individuals coming together and supporting one another, creating a cycle of positive give and take in the business community.

  • RC_Forever_homeFEATURE
    Rohit Communities Forever
    Home
    Rohit Communities Forever Home

    Rohit Communities, one of Edmonton and Fort McMurray’s leading home builders, was looking to update their branding story and marketing materials. They went through a complete redesign of their floor plans and product offerings and were looking to reflect these new products in the marketing. The campaign needed to position them as a premium builder that capitalizes on a diversified product line which caters to the needs of target demographics in every stage of life.

    A limited colour palette of white, grey and black with bold typography paired well with bright imagery to create a classic, high-end combination.

  • BJElectric_featureimage
    BJ Electric
    BJ Electric

    BJ Electric Supplies is a locally owned and operated full-line distributor of electrical supplies and products. With a strong focus on service, they provide quality products and exceptional customer service. Some of the qualities they strive to achieve in their customer relations are longevity, communication, trust and teamwork.

    Strong angular overlayed shapes were used to depict this connection or a relationship between multiple elements, in the same way BJ Electric Supplies connects and collaborates with their customers. They also mimic light rays, shining in from the corners. The photography integrated into the website was shot to feature and highlight the human aspect of BJ Electric Supplies and their quality customer service.

  • Pure Vision Blog
    Untitled-1
    Everything is Awesome

    I’ve always been fascinated by building things and how you can take a simple block and combine it with others to create some really cool stuff. Lately, I’ve been constantly reminded of this by my 4 year old nephew. I would watch him take various blocks and turn it into a robot, then a bridge for his cars to drive over, and then add in the wittiness of my sister and you get “Bob Bot”.

  • Pure Vision Blog
    Seuss-header
    Bringing Storybooks to
    Life

    Last month, children’s literature fans across the world received exciting news. In July 2015 a new book by one of children’s literature’s biggest stars, Dr. Seuss (Theodore Geisel) is set to be released. In 2013 Geisel’s widow found the manuscript and sketches for the book “What Pet Should I Get?”, and now more than twenty years after his death a new generation will be delighted with a new Dr. Seuss story.

  • Pure Vision Blog
    buzzfeed
    Buzzfeed’s Clever
    Approach to Advertising

    If you’re like me, and I am finding as I get older that I have a lot more in common with everyone else than I realized, then you also love spending time reading nonsense articles including “23 French Fries You Need To Eat Before You Die” or just a vine of a dog playing a cowbell to “Don’t Fear the Reaper” (LOL btw). Buzzfeed is an internet news company founded in New York City back in 2006 which specializes in these types of articles. Many of them go viral and are posted and re-posted on my social media news feeds. Truth be told, I prefer reading these articles more than I care about what my friends are eating (and posting) for lunch.

  • Pure Vision Blog
    Edmonton_Branding
    What does your brand
    say about you?

    Heading up Pure Vision for the past 12 years, I find myself often sitting with clients discussing their marketing, advertising, online, and branding initiatives. After so much time and experience in the trenches, I’d consider myself an expert in what I do. I have no problem looking over design, marketing, or branding work and providing clients or prospects with my open and honest opinion. Good or bad, it’s largely part of my job.

    The thing is, although I’m an expert in the advertising, design, web and marketing fields, I’d consider 90% of you to be experts in branding. -“What did he just say? This guy’s on drugs” is likely what you’re thinking right now. Truth be told, whether you think it or not, you are a branding expert.

  • Pure Vision Blog
    wordpress-health
    Maintaining a Healthy
    Wordpress Website

    WordPress hosts over 74 million websites world wide and is one of the top content management platforms out there. Public plugins range from something as simple as building a contact form to full e-commerce functionality; there is pretty much nothing that you can’t build with it. With countless users to date and that number always growing, the WordPress team knows the importance of making sure their platform is running efficiently and securely. Releasing new updates that include new functionality, features, security patches, and bug fixes is important to its growing popularity.